Portfolio
Sail Energy
Boka Marketing Agency is proud to present our comprehensive digital marketing project for Sail Energy, Montenegro's distinguished sailing school. Our team's dedication to crafting and executing a full-scale marketing strategy included creating an engaging website, optimizing it for search engines, launching targeted social media advertisements, and establishing a robust social media presence.

Additionally, we undertook significant efforts in reputation management to further enhance their standing in the sailing education sector. This case study highlights our ability to deliver a multifaceted marketing strategy that drives success.
TASKS

  1. Website Creation and Optimization: Developing an engaging and informative website that would serve as the digital face of Sail Energy, optimized for both user experience and search engine rankings.
  2. Social Media Engagement and Visibility: Establishing and managing social media pages to increase visibility and engagement, creating a community around the brand.
  3. Targeted Advertising: Crafting and executing ads targeted at potential students and enthusiasts interested in sailing courses.
  4. Reputation Management: Building and maintaining a positive online reputation to attract more students and establish authority in sailing education.
SOLUTIONS

  1. Custom Web Design and SEO: We designed a responsive and visually appealing website for Sail Energy, complemented by comprehensive SEO practices that improved search rankings and visibility.
  2. Social Media Strategy: We created and managed professional social media profiles on various platforms, curating content that resonated with the target audience and fostered an engaged community.
  3. Precision Targeted Ads: Our targeted advertising campaigns were carefully crafted to appeal to specific demographics, focusing on those most likely to be interested in sailing courses, thereby increasing enrollment rates.
  4. Proactive Reputation Management: We monitored online interactions and strategically addressed any negative feedback while promoting positive experiences and testimonials to uphold and enhance Sail Energy's reputation.
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